Increasing sales of an established multi-brand business
Industry Description
Global Health Tests is a global health and wellbeing company based in Northampton, UK. The company retails multiple bioresonance sensitivity tests worldwide, with significant presence in the United States, United Kingdom, Australia. The company also employs a rich set of resellers, distributing the products across smaller targeted markets (Thailand, Albania, and others).
The company runs a number of brands and localized e-commerce stores. The technology is reflective of the journey of the company, and includes storefronts (Wordpress or Shopify) and a fullfillment backend (built with Ruby on Rails). GHT and TOL started on a journey to modernize the storefronts (using proprietary TOL technology) while increasing the range of their offering (new languages, new allergens and new products).
“The TOL team are acting as an extension of our own team, they are flexible, accommodating and professional. Highly recommended.”
E-Commerce - Storefront Functionality
The most important storefront functions that GHT uses:
Multiple Payment Gateways
We support Stripe, Paypal and Checkout.com within a single platform. These are used interchangeably and often up to user's preferences
Retail and Subscriptions
When customers purchase a food sensitivity test, they often choose to also subscribe to a meal planning service
SEO
We achieve AHREFS technical SEO scores of 98+. In conjunction with draft article planning (sometimes with AI), this increases the organic reach
Speed and User Experience
Through the use of caching and CDN mechanisms, we achieve under 100ms server response time - clicks are instantaneous!
E-Commerce - Fullfillment Functionality
Multiple Languages
Reports are delivered in a multitude of language, including right-to-left and non-latin fonts (such as Thai).
Lab Automation
The lab uses testing machines connected via Ethernet to PCs. We manage the list of allergens that they test, and automate the process
Cross-Brand Searches
A single search interface of all sales is core when you're running multiple brands with their own storefronts..
Report Delivery
Generated PDF reports are delivered instantly to customers via e-mail and text message notifications.